Forum Report: “Say on Pay”
Survey of Investor Voting Criteria for
Compensation Issues
As part of its public interest program addressing “Say
on Pay,” the Shareholder Forum conducted an independent survey of
investors to rank their criteria and information sources for voting on
compensation related issues.
Two conclusions are clearly established by the responses reported below,
with surprising consistency among the types of funds and professional
responsibilities represented:
► Most
investors want to know what the company’s board has done to define a
compensation plan that supports their corporate strategies, rather than
whether the compensation conforms with guidelines established by corporate
governance experts.
► Investors
also want to get both the facts and explanations directly from a company’s
management, rather than from firms that are selling governance opinions.
With equal consistency, the strong preference for company-specific and
management-sourced information was coupled with comments recognizing the
administrative efficiencies of commercially produced guidelines and
recommendations, the lowest ranking source.
The cost and value choices available to investors were explained by a survey
participant who had ranked proxy adviser guidelines as well as
recommendations “important,” and who reported being responsible for proxy
policy and voting decisions (not investment decisions) at a pension fund
with over 1,000 companies in a portfolio of between $10 and $100 billion:
“There is a big difference between the ‘ideal’ considerations and reality.
For instance, proxy advisor guidelines should not matter much, but in
reality, they will be the first indication of whether or not to look further
– even if you end up disagreeing with them.”
This compelling evidence of investor demand for both quality and efficiency
is the most significant result of the survey. It plainly justifies the
development of practical processes to give investors what they want, and
will be addressed by the Forum in
continuing projects.
Investor Rankings of Criteria
|
Critical
or
Important |
Unimportant |
Relationship of pay to your criteria
for corporate performance |
89% |
0% |
Process followed by board, including
assurances of independence |
79% |
2% |
Provisions of employment agreements,
including perks and parachutes |
73% |
3% |
Amount of compensation |
71% |
2% |
Conformance with guidelines defined by
RiskMetrics/ISS or other proxy advisors |
26% |
19% |
Use of compensation consultant |
25% |
22% |
The first question presented to survey participants asked them to rate the
importance of various criteria in their consideration of a vote to approve a
company’s executive compensation.
As shown in the graph and chart above, the most remarkable observation is
the strikingly low value investors attributed to the guidelines that are
widely believed to influence a significant portion of institutionally
managed voting.
Explanations of “other” voting criteria offered in comments to this question
included the following:
“Compensation is aligned with the company’s strategy.” – reported voting
responsibilities for between 25 and 100 companies in a fund between $10 and
$100 billion
“Strategic rationale for pay decisions and clear articulation of the links
between pay incentives, specific performance measures and the achievement of
strategic goals (both short and long-term),” –reported responsibilities
for between 100 and 250 companies in a fund between $1 and $10 billion
“Fair balance of treatment between senior mgmt, employees, and
shareholders.” – reported both voting and investment responsibilities for
between 25 and 100 companies in a fund between $1 and $10 billion
“Relationship of pay to long-term performance criteria, including the
management of extra-financial factors.” – reported voting
responsibilities for between 250 and 1,000 companies in a fund between $1
and $10 billion
“A clear statement of the remuneration strategy or philosophy and how this
board has chosen to make its decisions. This should be unique for each
board. I’m not a great believer in ‘one size fits all’ regulations or
guidelines. I want to see informed and involved boards making their own
decisions based on a proper process that suits their company.”– reported
response as an individual
with fewer than 25 companies in a fund of less than $100 million
Investor Rankings of Information Sources
|
Critical
or
Important |
Unimportant |
Company proxy statement and other SEC
filings |
81% |
1% |
Management responses to questions |
70% |
3% |
Independent third party verification
of board’s process |
47% |
10% |
Governance expert ratings and research |
38% |
19% |
Responses of board’s compensation
consultant |
31% |
17% |
RiskMetrics/ISS or other proxy advisor
voting recommendations |
29% |
15% |
The second question asked participants to rate their expected reliance on
various sources of information for voting decisions,
with results showing a similarly remarkable difference between the high
rankings of direct corporate sources and the low rankings of the commercial
reports, even though most institutional investors subscribe to and
apparently rely upon the commercial reports. It is notable in this context
that the concept of a third party “verification” source, suggesting only
objective review rather than analysis and opinion, ranked significantly
higher than the third party sources of opinion-based reports.
These are examples of “other” information sources suggested in comments:
“Management …proposal of their long term goals and year by year target.
Third party verify the process.” – reported responsibilities for between
25 and 100 companies in a fund between $10 and $100 billion
“Any information from the board of directors is extremely important. This
may come in meetings (e.g., Pfizer’s meeting with institutional investors)
or the compensation committee’s report. …See TIAA-CREF’s 10 Questions to be
answered in CD&As.” – reported responsibilities for between 100 and 250
companies in a fund between $1 and $10 billion
“Reports on nonfinancial metrics including corporate citizenship
performances, environmental performances, carbon audit results, etc.” –
reported response as an individual with fewer than 25 companies in a fund of
less than $100 million
“You forgot the press ...and whatever investigations / comparisons, comments
they may make. More often than not, they are ‘ahead of the curve’ here...and
give us the real poop.” – reported response as an individual with fewer
than 25 companies in a fund of less than $100 million
Respondent Comments on Information Needs
Responses to a third question inviting comments on what
information is needed for voting on compensation
reflected a range of concerns about the challenges of managing the process
as well as questions about the merits of shareholder voting to approve
compensation. Constructive suggestions relating to the stated purpose of the
survey included the following:
“Companies need to provide useful disclosure and not complain that proxy
advisers are misinterpreting their opaque confusing statements. Companies
need to own their responsibility to clearly and concisely disclose
compensation to shareholders.” – reported voting responsibilities for
over 1,000 companies in a fund of more than $100 billion
“Clear disclosure from the Company as well as experience in voting in the
markets so that there is a build up of knowledge on individual companies.
Comparison to other company data is also helpful. History of any issues
raised with the Company would also be beneficial so that a vote in any one
year is not taken in isolation.” – reported voting responsibilities for
over 1,000 companies in a fund between $10 and $100 billion
“Independently verifiable data to support the ‘measured’ performance, with a
clear understanding of the time horizon chosen to measure, and a set of
terms and conditions that minimize asymmetric games.” – reported both
investment and voting responsibilities for fewer than 25 companies in a fund
of between $100 million and $1 billion
“Investors need to have this info tightly summarized and ‘bulletized’. We do
NOT have time to analyse 20+ page disclosure docs!” – reported response
as an individual with fewer than 25 companies in a fund of less than $100
million
Projects to Satisfy
Information Requirements
The responses to this survey have told us what investors want.
What we must do now is learn more about the specific requirements so that
corporate managers can deliver it.
The Forum is currently developing project plans to support this objective:
·
Second phase survey – Another survey will be conducted
in January to get a more detailed definition of the information investors
need for their voting decisions.
·
Corporate participation in survey – A limited number of
companies will be invited to include samplings of their own shareholders in
the January survey so that they can analyze and more effectively respond to
their particular interests.
· Ten Questions – The survey project will be closely
coordinated with the
“Ten Questions” workshop project
initiated a year ago to encourage adaptations of the TIAA-CREF list for
standardized investor and corporate use.
Your interest in any of these projects will be welcomed.
* * *
In concluding this report, I want to thank all the survey participants who
offered their views, as well as the Council of Institutional Investors and
New York Society of Security Analysts for inviting their members to
contribute views, and I am especially grateful to the members of the
Program
Panel and other Forum participants who contributed their time and expertise
to guide this project.
GL – December 14, 2009
Gary Lutin, Forum chairman
c/o Lutin & Company
575 Madison Avenue, 10th Floor
New York, New York 10022
Tel: 212-605-0335
Email:
gl@shareholderforum.com
Program Panel:
Douglas K. Chia, Johnson & Johnson
Hye-Won Choi, TIAA-CREF
Cornish F. Hitchcock, Hitchcock Law Firm and Amalgamated Bank
Bess Joffe, Hermes EOS
Cary I. Klafter, Intel Corporation
Richard V. Smith, Sibson Consulting
Louis M. Thompson, Jr., Kalorama Partners
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