The Shareholder Forum: Policy Summary
Independent Surveys of Investor Views
The Shareholder Forum has developed and tested processes for
overcoming the regulatory complications that had discouraged investor
surveys, and has established the following policies to provide
decision-makers with the same kind of quantitative analysis of investor
views that they conventionally rely upon to analyze most other marketplace
purchasing or voting views.
1.
Purposes: Intended for use by both corporate and investor
decision-makers, the Forum’s independent surveys should be designed to
satisfy demand for more cost-efficient and more reliable determinations of
investor views. Applications to be considered include the following:
§
Identify either valuation/buy-sell or governance/voting
issues to be addressed in conferences and other investor communications
§
Test broader reactions to views defined in perception
studies or other communications with representative investors
§
Analyze investor constituency segments based on demographic
or behavioral characteristics
§
Define issues to frame investor decisions
§
Analyze preliminary investor responses to possible proposals
§
Refine strategies and positions during progress of contests
§
Determine direct investor views without bias of advisory
recommendations associated with proxy voting
§
Provide a more effective alternative to proxy voting for
determining investor support of non-binding proposals
2.
Independence of Survey: The Forum will assume full
responsibility for the design of questions and management of
communications processes, according to standards supporting the integrity
of market research. Prospective respondents to surveys will be informed
of the Forum’s established “Conditions
of Participation,” and assured that they will be communicating with an
independent moderator rather than an agent of either a corporation, a
shareholder, or an advisor.
3.
Anonymity of Respondents: To encourage open responses of
investors to survey questions, the following policies are intended to
assure the anonymity of their responses:
-
Adherence to Forum’s established Conditions of Participation
– Invitations to participate in a survey will refer to the Forum’s
standard policies assuring the privacy of participant communications, as
stated in the publicly posted Conditions of Participation.
-
Separate control of distribution and response communications –
The Forum will engage an independent contractor, such as a proxy
processing administrator, to distribute survey invitations to a
specified constituency without disclosing any identities. Responses
will be directed to a separately controlled web site or other collection
medium to which only the Forum has access. No person will have access
to both the identities and the responses of survey participants unless a
court determines that some interest justifies the sacrifice of
Constitutionally protected rights to anonymous communication.
4.
Initiator: Requests for a Forum survey may be initiated by
a company or any of its shareholders. The Forum may also consider
requests from other investors or professionals, to the extent that their
interests do not appear to be inconsistent with those of a subject
company’s shareholders.
5.
Request for Survey Plan: A prospective Initiator may
communicate privately with the Forum to define the issues to be addressed,
constituencies, processes, timing, distribution budgets, and other
conditions that may be considered for a Forum survey of investor views.
In most cases, this exploration could be initiated in a separate process
to define the issues relevant to investors without any commitment to a
survey. (See the Forum policy for “Definition of
Issue.”) If requirements can be satisfactorily defined, either in the
course of a Definition of Issue process or in other explorations, a
qualified Initiator may request the Forum’s development of a specific plan
for the survey, including distribution arrangements, budgets, schedule
deadlines and any other conditions defined in the request. It should be
understood that requesting a plan will not obligate the Initiator to
proceed with any plan that the Forum presents, or with any element of it.
6.
Rights to Information: All communications with the
Initiator, including those relating to the planning of a survey as well as
the review and analysis of its results, will be subject to the Forum’s
standard privacy policies as stated in its Conditions of Participation.
The Forum will make available to all survey participants a general report
of its results, and the nature and extent of this public report may be
defined as a condition of the initial survey plan. To the extent not
defined in the initial survey plan, any rights to information about survey
results will be controlled by the Forum.
7.
Time Required: The Forum will consider time commitments as
a condition of requests for a survey plan. Generally, it should be
practical to design and initiate a routine survey of a company’s validated
shareholders or other conventionally defined investor constituencies
within two weeks of issue definition, and then to report results in
another week or two (depending on the survey’s methods of communication).
For follow-up surveys and non-routine surveys, the Forum should have the
ability to conduct the process and report preliminary results within a few
days of the request, assuming shareholder samplings do not require updated
ownership validation.
8.
No authority to represent: The Forum will not have any
authority to represent or act on behalf of the Initiator or any other
participant in the survey process, and neither the Forum nor the
participants in the process will be responsible for any acts or conduct of
the other.
9.
Costs: To assure fair access to surveys, the Forum manager
will establish standard charges according to the following guidelines:
-
A standard retainer for the Forum’s preparation of a survey plan will be
offered for Initiators who wish to proceed without prior Definition of
Issue, to be payable with an Initiator’s request for the plan.
-
Provisions should be made to allow the application of all or a portion
of payments for Definition of Issue to a request for a survey plan.
-
Flat charges should be established for routine initial and follow-up
surveys, but with separately contracted distribution costs to be
specifically reimbursed so that the Forum will have no economic bias
relating to distribution choices.
-
Reasonable additional charges may be proposed to accommodate requests
for urgent timing, unusual pre-survey research, or other non-routine
requirements.
-
The Forum should not under any circumstances consider conditional
payments, and should not grant credit conditions other than for
Subscribers in good standing. However, if
the Initiator is a non-controlling shareholder of the subject company,
the Forum may proceed with the Initiator’s payment of as little as half
the costs if it appears appropriate to rely upon the company’s ultimate
assumption of full costs according to the Forum’s Conditions of
Participation.
February 2, 2009 – GL |