Corporate Governance Highlights
Vol. 16, No. 4 |
January 21,
2005 |
¨¨¨
Corporate Practitioners Should “Reach Out”
To Shareholder Proponents, Say Forum
Panelists
SHAREHOLDER PROPOSALS SHOULD OPEN DIALOGUE,
NOT RAISE HACKLES. If remarks by
several corporate community representatives speaking at IRRC’s “Best
Practices for Proxy Season 2005” forum on January 13 are a good gauge,
shareholder proponents filing resolutions for 2005 meetings may find a
kinder, gentler corporate response than in past years.
Held at TIAA-CREF in New York City, the
forum featured four panelists: Peter Gleason, COO and Director of Research
for the National Association of Corporate Directors (NACD); Louis Thompson,
President & COO of the National Investor Relations Institute (NIRI); Bart
Schwartz, Deputy General Counsel of Marsh & McLennan; and
Robert Lamm, Senior Vice President-Corporate
Governance and Secretary of Computer Associates International.
Peter Clapman, senior vice president and chief counsel, corporate governance
at TIAA-CREF, moderated.
COMMUNICATION IS KEY.
Improving communication with shareholders is the single most critical step
to take in approaching proxy season, the panelists unanimously agreed in
their closing remarks, echoing a theme struck throughout the presentation.
NACD’s Gleason opened the discussion by noting the recent settlements
requiring substantial out-of-pocket payments by former WorldCom
and Enron directors, as penalty for their failure to prevent
accounting and other abuses by company managers. Directors are “under
attack,” Gleason asserted, and the current “dysfunctional” relationship
between company owners (the shareholders) and their appointed
representatives (directors) must be improved through better communication.
He cited the results of a task force on this issue that was established by
NACD and the Council of Institutional Investors (CII). The task force
report issued in 2004 recommended, among other things, that companies
provide shareholders with contact information for the corporate secretary
and at least one board member, and that directors determine what shareholder
issues they, as opposed to management, should address. A few complaints
about company products or services probably would be a management issue, he
suggested, while “thousands” of such complaints ought to be communicated to
the board.
Thompson from NIRI identified several roles
for investor relations officers in the post-Enron environment:
-
Act as the “intelligence link” between the
board/management and company shareholders, especially by keeping the
former apprised of “red flags,” i.e., the issues that most concern
investors.
-
Participate in director education with
respect to information about the company’s business and industry. IR
officers are well placed to assume this role, Thompson said, since they
already serve that function for shareholders.
-
Serve as the “corporate conscience,” in
helping to determine what is in the best interests of shareholders.
-
Serve as a “line of support” for company
policies with respect to individual investors, who often provide the swing
vote on proxy proposals. If the IR officer cannot frame a good rationale
why shareholders should support management, it may be time to question
management’s policy, Thompson said.
-
Help facilitate shareholder communication
with the board. In particular, Thompson noted, directors are covered
under Regulation FD (regarding communication of inside information), so
there should always be a management representative present during any
direct communication between a director and a shareholder, to guide the
director about disclosure issues.
PROPONENTS, NOT OPPONENTS.
Marsh & McClennan’s Schwartz decried the practice of corporate counsels
reacting to any shareholder proposal by immediately trying to figure out how
to get it omitted. That approach is “a bit curious” in 2005, he noted,
after what has been a “revolution” since the scandals against boards
dominated by CEOs. These days, Schwartz commented, the role of the in-house
lawyer should be to help decision makers understand the proposal, consider
it on its merits, and make a determination of whether or not it is in the
company’s best interest, without presuming that the proponent is an opponent
of the corporation.
With respect to executive pay proposals,
the general counsel should present the resolution to the compensation
committee in a way that promotes discussion about the issues and objective
consideration of the proposal, Schwartz said. By the same token, there
should be no presumption either way on proposals related to takeover
defenses, since empirical evidence is thin and various studies have shown
that these both enhance and diminish shareholder value (although most recent
academic studies generally support the latter view), he said. The general
counsel’s role, Schwartz reiterated, should be to encourage open discussion
to determine whether to talk with the proponent or seek to omit any
proposals.
Speaking as a representative of the newly
named Society of Corporate Secretaries and Corporate Governance
Professionals, Bob Lamm acknowledged the challenges he has faced since
joining troubled Computer Associates in 2003, believing that the company’s
worst governance problems were then behind it. Lamm recounted the company’s
recent experience with a controversial shareholder proposal¾the
“bonus clawback” resolution filed in 2004 by Amalgamated Bank’s Longview
Fund, which asked the company to recoup all incentive payments that had been
based on misstated financial results. Corporate secretaries should “reach
out” to shareholder proponents, Lamm emphasized, even bringing a board
member into the conversations if appropriate. Although Computer Associates
could not accede to the proposal’s requirement for bonus clawbacks after any
restatement, Lamm believed discussions with the proponent were fruitful.
Even if a resolution is not withdrawn, he told the audience of corporate
practitioners and consultants, the company may win kudos from shareholders
for its responsiveness.
PROXY STATEMENT IS COMMUNICATION TOOL.
Lamm and the other panelists also discussed recent remarks by Alan Beller,
Director of the SEC’s Division of Corporate Finance, regarding the
commission’s plans to review proxy disclosure rules on executive pay. The
proxy statement should be the company’s “manifesto,” Lamm urged, calling
disclosures an opportunity to tell the company’s story both fully and in a
positive light. The compensation committee report, in particular, should
“start from scratch” every year. Added Gleason, the report should “go beyond
compliance” and fully describe what the company’s incentive programs are
about and what payouts would be made in various scenarios.
The panelists also agreed that external
director education programs are now seen as more boilerplate and less
effective than internal, company-focused education initiatives for directors¾notwithstanding
the fact that corporate governance “raters” only give credit for the
external programs.—Carol Bowie
¨¨¨
Investor
Responsibility Research Center
1350 Connecticut
Avenue, NW, Suite 700
Washington, DC
20036
Tel: (202)
833-0700
Fax: (202)
833-3555
cgs@irrc.org
|
Editor:
Rosemary Lally |
|
|