NEW EXECUTIVE COMPENSATION RESEARCH:
PEER GROUP BENCHMARKING INHERENTLY FLAWED AND INFLATIONARY
Focus on Internal Metrics Rather
Than External Factors Essential for Effective Pay Structure
NEW YORK,
NY, September 22, 2012 - An over-reliance on peer group
compensation benchmarking is central to the persistent issue of
rising executive pay in the United States, new research finds.
While other research examines flawed peer group methodology, this
new study makes it clear that peer grouping with minimal board
discretion is a seriously flawed methodology even when the peer
groups are fairly constructed. The study also is the first to
document that peer group benchmarking - now so widely utilized
that it is enshrined in federal regulations - has accidentally
become the de facto standard even though it never was designed to
determine CEO compensation.
Down the
full study is available
here or at
http://papers.ssrn.com/sol3/papers.cfm?abstract_id=2125979.
Executive Superstars, Peer Groups and Over-Compenastion - Cause,
Effect and Solution finds that moving to a
compensation system that instead focuses on internal,
company-specific metrics and benchmarks will result in a more
reasoned executive compensation approach, improved board
oversight, and a healthier corporation. The study is authored by
Charles M. Elson and Craig K. Ferrere of
the John L. Weinberg Center for Corporate Governance at the
University of Delaware and funded by the
Investor Responsibility Research Center Institute (IRRCi).
"We find that peer
group comparisons are central to the CEO 'mega pay machine'
problem," said study co-author Charles Elson,chair in Corporate
Governance and director of the John L. Weinberg Center for
Corporate Governance at the University of Delaware. "Even the best
corporate boards will fail to address executive compensation
concerns unless they tackle the structural bias created by
external peer group benchmarking metrics. We find that boards
should measure performance and determine compensation by focusing
on internal metrics. For example, if customer satisfaction is
deemed important to the company, then results of customer surveys
should play into the compensation equation. Other internal
performance metrics can include revenue growth, cash flow, and
other measures of return," Elson explained.
"This report is
unique in that it takes a pragmatic approach to executive
compensation theory, and begins with an examination the peer group
process," said study co-author Craig Ferrere, the Edgar S. Woolard
Fellow in Corporate Governance at the Weinberg Center. He added,
"It's also important to note that the use of peer group analysis
was never intended to be central to senior management
compensation. Historically, it was designed after World War II to
compare jobs such as accountants and civil engineers across
companies. In hindsight, it was an easy but misguided approach
that eventually led to the application of peer grouping to CEOs
and senior executives."
"These findings
have profound implications for CEOs, directors, and investors,"
said
Jon Lukomnik, IRRCi executive director. "It indicates that
corporate boards need to de-emphasize peer grouping, and increase
the emphasis on their company and executive accomplishments.
Companies are better served when directors use discretion - both
up and down - in setting compensation structures and levels. For
investors, the study reveals a need to move away from formulaic
peer group analyses in judging compensation packages, and hold
directors accountable for their judgements. Shifting from the peer
benchmarking process certainly isn't the total fix, but moving
towards an internal metric approach has the potential to
contribute to solving the compensation problems that plague many
public corporations," Lukomnik added.
The research paper
argues that:
- Theories of optimal market-based
contracting are misguided because they are based on the notion
of vigorous, competitive markets for transferable executive
talent;
- Even boards comprised of the
fiduciaries faithful to shareholder interests will fail to reach
an agreeable resolution to compensation when they rely on the
flawed and unnecessary process of peer benchmarking;
- Systemically, a formulaic reliance on
peer grouping will lead to spiraling executive compensation,
even if peer groups are well constructed and comparable; and
- The solution is to avoid arbitrary
application of peer group data to set executive compensation
levels. Instead, compensation committees must develop internal
pay standards based on the specific company, its competitive
environment and its dynamics. Relevant considerations include an
executive's current and historic performance and internal pay
equity. Some reference to peer groups may be warranted, but the
compensation process must maintain the flexibility necessary to
arrive at a reasonable approximation to what is absolutely
necessary to retain and encourage talent.
This research adds
to the body of executive compensation research funded by IRRCi. A
previous IRRCi study available
here identifies companies with high pay that is not aligned
with high performance. The Harvard Executive Compensation Research
Series is available
here.
The Investor Responsibility Research Center Institute is a
not-for-profit organization established in 2006 to provide thought
leadership at the intersection of corporate responsibility and the
informational needs of investors. The IRRC Institute ensures its
research is available at no charge to investors, corporate
officials, academics, policymakers, the media, and all interested
stakeholders.
The John L. Weinberg Center for Corporate Governance proposes
progressive changes in corporate structure and management through
education and interaction. Established in 2000 in the University
of Delaware's Alfred Lerner College of Business and Economics, the
Center provides a forum for those interested in corporate
governance issues to meet, interact, learn and teach. Using the
fully endowed Edgar S. Woolard, Jr. Chair of Corporate Governance
as the base, the Center develops programs that generate local,
national and even international interest.
Media
Contact
Kelly Kenneally
+1.202.256.1445
kelly@irrcinstitute.org