THE WALL STREET
JOURNAL. |
Business
Business
Salt the Pasta
Water: Starboard Value's Suggestions for Olive Garden
Activist Fund Has 300 Slides of
Advice for Darden As It Tries to Take Over the Kitchen
|
|
By
David Benoit
Updated Sept. 11,
2014 11:01 p.m. ET
|
Starboard Value said
it would take a number of steps to boost the value of Darden
Restaurants if the activist hedge fund wins control of the
entire board. David Benoit joins MoneyBeat. Photo: AP. |
When
cooking pasta, use salt. And go easy on the breadsticks.
Those are two of many steps Starboard Value LP said late Thursday it
would take to boost the value of
Darden Restaurants Inc., owner of Olive Garden, if the
activist hedge fund was to win control of the entire board.
Among the other moves Starboard detailed in nearly 300-pages of
slides: Improve Olive Garden's food quality and alcohol sales,
introduce technology to reduce waiting times at restaurants and cut
millions in costs. And Starboard is sticking with its suggestion,
which Darden has rejected as value-destroying, of separating the
company's brands apart and putting its real estate into a third public
company.
Starboard is also
asking Olive Garden to limit the breadsticks. Bloomberg
|
|
Starboard is also asking Olive Garden to limit the breadsticks.
Bloomberg
Starboard said those separations and improvements could put Darden
shares between $67 and $86, up to 78% above Thursday's $48.29 close.
Darden said it would review Starboard's plan, but added after its
initial review it believed many of the changes were already being made
under management's ongoing turnaround, which it says is working.
"We
remain open minded toward all ideas that support long-term value
creation for our shareholders and improve the dining experience for
our guests," Gene Lee, the company's chief operating officer, said in
a statement.
Earlier this week, Darden said it was concerned about "ceding control
to Starboard" saying the activist and its board nominees had a "mixed
track record and notable experience gaps."
Starboard and Darden have been engaged in a fight since late last
year, and are heading toward a shareholder vote that will determine
which side will control the board. Starboard nominated 12 potential
directors, looking to remove and replace the entire board.
Darden has sought a compromise and taken steps to shake itself up
while maintaining some continuity with the previous board of
directors. Darden's longtime chairman and chief executive, Clarence
Otis, is retiring and the board has nominated four new directors and
ceded four additional board seats to Starboard.
At
issue remains Starboard's desire to hive off the real-estate portfolio
and put Olive Garden and LongHorn Steakhouse into a separate company
from Darden's smaller chains, such as the Capital Grille and Bahama
Breeze.
Darden this week reiterated it thinks those moves would reduce the
value of the company.
Starboard on Thursday provided details on how a Starboard-led board
would operate the first 100 days if it won the proxy fight, scheduled
for Oct. 10.
The
firm outlined plans to cut costs by $114 million, including savings in
corporate functions and food expenses. For instance, Starboard says
there is $4 million to $5 million in wasted food that could be saved
by being strict with an Olive Garden policy that gives each diner one
breadstick, and only more if requested. Starboard was clear, however,
that Olive Garden wouldn't get rid of the popular never-ending
breadsticks offer, but instead wait to be asked, in an effort not to
waste.
Starboard said the opportunity to sell more alcohol at Darden chains
had the potential to create $56 million in earnings before interest,
taxes, depreciation and amortization.
And
it would work on improving Olive Garden and other chains' food
quality, Starboard said, particularly focusing on being authentic
Italian. The firm spent one slide noting that it had learned Olive
Garden no longer put salt in the water for its pasta.
"If
you Google 'How to cook pasta', the first step of Pasta 101 is to salt
the water," Starboard wrote. "How does the largest Italian dining
concept in the world not salt the water for pasta?"
Write to David
Benoit at
david.benoit@wsj.com
|