Head
of Coffee Roaster Farmer Brothers Dies Unexpectedly
By REBECCA FLASS - 1/10/2005
Los Angeles Business Journal Staff
Roy E. Farmer, chairman
and chief executive of Torrance-based Farmer Bros. Co., died
unexpectedly on Jan. 7 at the age of 52, the company said.
An employee of Farmer Bros. for his entire adult life, Farmer took
over as chief executive in March 2003 from his father, Roy F. Farmer.
Last June, Roy E. Farmer also became the publicly held company’s third
board chairman in 93 years, succeeding his father, who died in March
2004.
Company spokesman Jim Lucas declined to comment on the cause of the
younger Farmer’s death.
In a special meeting held Jan. 9, Farmer Bros.’ board elected Guenter
Berger as interim chief executive. Berger, 67, is a 44-year veteran of
Farmer Bros. He has served as vice president of production since 1990,
with responsibility for inventory, production, coffee roasting and
distribution operations.
“Guenter knows every aspect of our operations better than anyone, has
earned loyalty and support from employees and suppliers alike, and has
shown himself to be a capable and effective leader during his 24 years
as our head of production,” said director John Merrell in a statement.
The death of Roy E. Farmer throws the future of the company, which
was founded by the Farmer family in 1912, into doubt. Roy E. Farmer and
his father maintained a tight grip over the insular company through
control of personal, family and employee shareholdings.
Their stewardship has been challenged in recent years by a large
contingent of institutional shareholders, at times including extended
family members. Farmer Bros. has been perceived as stagnant during a
period when the coffee-drinking market has expanded dramatically, led by
Starbucks Corp.
Some shareholders have called for a management shakeup or even the
sale of the company, and already on Monday, it appeared that some Wall
Street traders expected some kind of shakeup in the wake of Farmer’s
death. In mid-afternoon trading on Monday, Farmer Bros. shares were up
$1.95, or 8.7 percent, to $24.44.
Farmer Bros. has posted 12 straight quarters of year-over-year
earnings declines. For the period ended Sept. 30, 2004, Farmer Bros.
posed income of $1.5 million, or 11 cents per share, versus $2.5
million, or 14 cents, in the like year-earlier period. Revenues rose to
$46.7 million from $45.7 million.
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