26 February 2014
2014 Brunswick Investor Use of Digital and Social Media Survey
Brunswick is pleased to announce the release of our fourth annual survey
on digital media usage by the investment community. Key findings from the
survey include:
● 70% of investors believe that the role of digital media will
play an increasing role in future investment decisions
● 29% of investors are proactively following up on leads
initially found on micro-blogging services, such as Twitter
● Twitter influence continues to expand, but its growing
influence may be under-reported due to recent inclusion on other
platforms, like Bloomberg
● In ranking their top sources, investors gave information
direct from companies an average rating of 1.9, higher than any other
source
● 35% of investors listed real-time subscription services,
like Bloomberg, as becoming more valuable for their work, compared to 22%
on our last survey
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