February 19, 2019
“SAY” for Retail Shareholders: Shades of the
Defunct “Moxy Vote”
This
CNBC article describes how
Tesla recently used a new plaform – called “Say” – for retail
shareholders to ask questions during an earnings call. It reminds me
of “Moxy Vote,” which went belly up in 2012. Here’s a
2011 podcast that I taped with
Moxy Vote’s CEO.
Here’s the intro from the
CNBC article (also see this
blog from Jim McRitchie for an
overall look at this market):
Tesla Chief Executive Office Elon Musk speaks at his company’s
factory in Fremont, California. Tesla opened its fourth quarter
conference call on Wednesday by fielding questions submitted through
a mobile app by some of its mom and pop investors. It’s was a far
less contentious call than the one last May, when CEO Elon Musk
sparred with professional Wall Street analysts over their questions
about Tesla’s production issues and cash burn rate. Musk lashed out
at one analyst who asked about Tesla’s capital requirements, saying
“Boring, bonehead questions are not cool.” He later apologized.
Earnings conference calls normally feature a polite repartee between
company executives and research analysts and are seldom open to
questions from news reporters (CNBC’s Phil LeBeau did slip in a
question during the October call) much less ordinary investors. But
Musk’s conference calls in recent quarters have been a little
higher-octane. The call in May featured a surprising guest in the
form of a 20-something YouTuber and small Tesla shareholder named
Galileo Russell, who was allowed to pepper Musk with questions.
Russell, whose YouTube channel is a grass roots forum for Tesla
shareholders, teamed up with a tech startup called Say that is
backed by hedge fund manager Steve Cohen’s private Point72 Ventures.
Say is a mobile app that aims to give individual shareholders more
power in voting on company issues and communicating with companies
as shareholders.
Say was the app gathering the questions submitted to Musk on
Wednesday. Musk and other executives on the call ended up answering
four of them, including one about how a recession could affect
demand (Musk said he still sees orders of 500,000 for Model 3 in a
recession environment), the time-line for self-driving features
(Musk said they’re working on traffic light technology and
navigating complex parking lots), batteries (wouldn’t comment on
product development), and Tesla semi and Model Y (Musk says they
might unveil the Tesla pickup truck this summer).
Musk has had to shore up his shareholder relations after sending
everyone into a frenzy last year by casually tweeting that he was
considering taking Tesla private. He paid $20 million to settle with
the SEC over that tweet. The questions submitted for Wednesday’s
call represented a tiny sliver of Tesla’s 171 million shares
outstanding. Musk didn’t directly answer one about reputation
issues. But on the Say app, where people were voting on which
questions they wanted asked, it was the most popular one going into
Wednesday’s call.
So How Does “SAY” Work?
According to this
set of FAQs on SAY’s site,
shareholders get verified by linking their brokerage account and
confirming they own company stock. Then, they can submit as many as 3
questions. Shareholders can also “vote” in support of questions raised
by other shareholders on the SAY platform. SAY’s site displays how
many votes each question receives – as well as the total number of
shares that those votes represent.
During Tesla’s earnings call,
hundreds of questions were
submitted via the SAY platform – here’s
Tesla’s CEO answering some of those
questions on Twitter…
♦♦♦
– Broc Romanek
Posted by Broc Romanek
Permalink:
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